India Beauty &Wellness Executive Service

The United States Department of Commerce, International Trade Administration is pleased to announce the opportunity for U.S. companies to join the BEAUTY & WELLNESS EXECUTIVE SERVICE program to India


The cosmetics/beauty industry is one of the booming retail sectors in India with very strong potential for new-to-market (NTM) U.S. companies. Do not miss this opportunity to introduce your products to the Indian market. India has many opportunities for American Beauty & Wellness products, here’s why:

•The total size of the Indian retail beauty and cosmetics market is estimated at $9.67 billion, which includes oral care, fragrance, color cosmetics, skin care and hair care. 

•Demand in India for premium global brands is on the rise as Indian consumers gain exposure to the global media, and begin to try specialized beauty and cosmetic products. 

•With the beauty service industry growing rapidly in India, there has been corresponding growth in the spa segment in recent years, in the number and diversity of spas, as well as spa products. 

•Now is the time for U.S. beauty and cosmetics firms to enter the Indian market. European firms are already present and are gaining market share with aggressive sales strategies. While U.S. products are viewed as high quality, there is little awareness of smaller U.S. brands. According to industry sources, penetration of cosmetic and toiletries is very low in India, but with such a high growth rate in beauty and cosmetics sector, there is tremendous potential for U.S. companies.

The Beauty & Wellness Executive Service

Given company time and budget considerations, the Beauty & Wellness Executive Service to India is designed to help beauty & cosmetic companies get the most out of their trip to India by condensing the time commitment and streamlining the costs. 

Benefits of joining this Trade Mission

Participants will have a first-hand opportunity to:

•Assess market potential in India through customized meetings with key decision makers within India’s beauty industry, potential partners, professional end-users, and major retailers.

•Establish valuable contacts with prospective agents, distributors and retailers in Mumbai and Bangalore

•Participate in a briefing on regulatory issues and procedures, developments in this sector and best practices, and to share the American industry experience.

•Local ground transportation in both locations.

Tentative Agenda:

Mumbai: May 8th arrival late evening
Mumbai: May 9th Briefing, B2B meeting
Bangalore: May 10th site visits, depart for Bangalore
Bangalore: May 10th arrival late evening
Bangalore: May 11th Briefing, B2B meeting, site visit
May 12 - Depart for USA/ Dubai

Participation Fee:

$2,675 for small or medium-sized enterprises (SME), large firms and trade associations
$750 for each additional firm representative

*Cost of flights to and within India is not included in the participation fee
*Unless otherwise noted, expenses for travel, lodging, meals, and incidentals will be the responsibility of each participant.
*U.S. Embassy rates for hotel rooms will be available.

Register By: March 27, 2017
Payment Due By: April 7, 2017

For questions and to register, please contact:

Cindy Ma, International Trade Specialist
Tel: 408-535-2744

Smita Sherigar -Commercial Assistant
Tel: +91 22 2672 4062